Why blogging is so damn hard (and five ways to fix it)

charlie-sigh-200pxDistractions are easy to find when you procrastinate. For a blogger, this is a deadly sin. I’ve fallen victim to last-minute happy hour invites, networking sessions and the latest episode of “The Bachelor.” And then the phone rings …

Sound familiar? OK, so maybe “The Bachelor” addiction is mine alone, but if the rest rings true for you, here’s how to get back on your blogging horse and go.

  1. Make the time. Find your discipline and set aside two or three days a week where you can dedicate an hour to researching and drafting a thoughtful post.
  2. Plan ahead. Create an editorial calendar. Brainstorm a list of topic ideas in advance and refer to it when you experience writer’s block. With Google Calendar, WordPress’s editorial calendar plug-in and a number of other available tools, find the one that works for you and stick with it.
  3. Revisit your strategy. Who are you talking to and why? If you can’t answer these questions, it’s time to revisit your blog purpose and goals.
  4. Remove distractions. Turn off the TV, shut off your phone and unplug the Internet. Focus on writing. As playwright and screenwriter Michael Kanin once said, “I don’t like to write. But I love having written.”
  5. Talk to people. Have a conversation with members of your audience. Listen to their challenges – what keeps them up at night? Offering solutions in your blog will make you relevant.

How do you stay inspired? Leave your suggestions in the comments.

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About Julie A. Novak

Julie A. Novak is a professional communicator known for her entrepreneurial spirit, energy and creativity. She creates campaigns that build relationships and loyalty. Julie earned a master’s degree in integrated marketing communications from West Virginia University and is a member of Leadership Rhode Island’s 2013 class.
This entry was posted in Audience, Blog, Business, Communications, Integrated Marketing Communications, Marketing, New media, Small business, Writing and tagged , , , . Bookmark the permalink.

5 Responses to Why blogging is so damn hard (and five ways to fix it)

  1. sayinkat says:

    I believe that blogging really becomes a part of your routine. I’ve been blogging for six months consistently (http://www.runningkattales.com) but also for my own business. I totally agree with you – you need to make time, plan, consider who you’re talking to and talk to people. I can negotiate on point 4 – I love to have music or the TV on in the background. Great advice!

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