I’m back! And while the dust has settled on this blog for two months, there was plenty going on behind the scenes. My two-and-a-half-year journey as a graduate student in West Virginia University’s Integrated Marketing Communications program has come to a bittersweet end. It is a wonderful achievement, but I miss the daily interaction and camaraderie from my professors and classmates.
The final course in the master’s degree program required completion of a one-year marketing campaign proposal for the American Red Cross that encouraged 16- to 24-year-olds to give blood. In just nine weeks, the challenge had to be researched, analyzed and solved. A strategy had to be developed and tactics had to be chosen that were backed by the research. A creative approach had to be outlined and carried out.
As one of my classmates pointed out during a particularly grueling week, that’s no small feat when you’re working solo, even with the gracious assistance of a talented graphic designer. She was absolutely right.
Cancer survivor and author Greg Anderson once said, “Focus on the journey, not the destination. Joy is found not in finishing an activity but in doing it.”
I found that joy while immersing myself in this project. You may view the 98-page proposal on SlideShare, which includes a budget summary and communications timing chart. Please leave your feedback in the comments.