You will often hear marketers use the word content in reference to newsletters, Web sites, blogs, social media sites and just about any other online or offline publishing outlet. Their challenge is to produce unique, interesting content that consumers will love, and most importantly, share. It is a critical aspect of relationship building for a brand.
Content is really another word for storytelling, an old concept that is constantly revived with new modes of publication both written and visual. These days anyone can be a publisher with the volume of DIY tools that are available. What has not changed, however, is the elements that make a good, compelling story.
How are you using storytelling to market your product or service?