Use storytelling to energize your content marketing strategy [Infographic]

The History of Content Marketing Infographic | Content Markeeting InstituteYou will often hear marketers use the word content in reference to newsletters, Web sites, blogs, social media sites and just about any other online or offline publishing outlet. Their challenge is to produce unique, interesting content that consumers will love, and most importantly, share. It is a critical aspect of relationship building for a brand.

Content is really another word for storytelling, an old concept that is constantly revived with new modes of publication both written and visual. These days anyone can be a publisher with the volume of DIY tools that are available. What has not changed, however, is the elements that make a good, compelling story.

This infographic from the Content Marketing Institute provides an overview of how brands have creatively used content marketing over the years to tell stories that both attract and retain customers.

 History of Content Marketing Infographic

Like this infographic? Get more
content marketing
information from the
Content Marketing Institute.

How are you using storytelling to market your product or service?

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About Julie A. Novak

Julie A. Novak is a professional communicator known for her entrepreneurial spirit, energy and creativity. She creates campaigns that build relationships and loyalty. Julie earned a master’s degree in integrated marketing communications from West Virginia University and is a member of Leadership Rhode Island’s 2013 class.
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One Response to Use storytelling to energize your content marketing strategy [Infographic]

  1. Roger says:

    I’ve been told that I’m both a storyteller and gimmick.. I’ve been a marketing icon all along, unbeknownst to me.

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