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Monthly Archives: January 2012
As technology changes, there will inevitably be some form of intrusive, in-your-face advertising, for better or worse, which leverages the strength of the medium. There also will be consumers who resist these messages that interfere with their daily lives.
What is the most meaningless phrase on the World Wide Web? I’ll give you a hint: it’s two words long, superficial and ineffective. Still unsure? Click here. As a call to action, the phrase “click here” is vague and doesn’t … Continue reading
Tamales and cheeseburgers: To reach the Hispanic market, make campaigns culturally relevant and social
In sixth grade, learning a language became a requirement in school and I had two choices: Spanish or French. The older kids said French was hard in the beginning, but the lessons eventually got easier the more you learned. They … Continue reading