Monthly Archives: January 2012

I can see clearly now the ads are gone

As technology changes, there will inevitably be some form of intrusive, in-your-face advertising, for better or worse, which leverages the strength of the medium. There also will be consumers who resist these messages that interfere with their daily lives.

Posted in Advertising, E-mail marketing, Marketing, New media | Tagged , , , , , , , , , , | 13 Comments

Click + here ≠ call to action

What is the most meaningless phrase on the World Wide Web? I’ll give you a hint: it’s two words long, superficial and ineffective. Still unsure? Click here. As a call to action, the phrase “click here” is vague and doesn’t … Continue reading

Posted in Marketing, New media, Search engine optimization, Small business, Web site design | Tagged , , , , | 6 Comments

Tamales and cheeseburgers: To reach the Hispanic market, make campaigns culturally relevant and social

In sixth grade, learning a language became a requirement in school and I had two choices: Spanish or French. The older kids said French was hard in the beginning, but the lessons eventually got easier the more you learned. They … Continue reading

Posted in Marketing, New media | Tagged , , | 2 Comments